This week, I made a mistake.
I know, ANOTHER one. I feel like I make them more and more lately.
But this mistake was not taking my own advice.
I spend a lot of my time telling people what to do and how to do it on social media. And it’s a pretty good exchange! I have studied and learned what needs to be done so that I may pass that wisdom to others.
For some reason, we always have a hard time taking our own advice, when we can give it so easily to others. Why do we do that? Is it self sabotage? Lack of faith? Laziness? A combination of those things?
I was determined to make some sales this week, so I started a few new tactics to get those dollars flowing in. And guess what?
They all sucked.
First, I was trying to make sales through ONE direct message. No warming up, no conversation. Worst of all, I ended up sounding condescending and rude when all I wanted was to be helpful. I was so desperate for the sale I forgot to engage with the person I was speaking with. And of course, this strategy led to: no sales.
Then, I became Facebook’s favourite sucker. They told me I could boost my post inviting people to buy my e-book for “only” $26 on both Facebook and Instagram. And I, again, desperately wanting that sale, impulse bought the boost. ARGH! Writing it down makes me want to tear my hair out, because really, I should know better. I have very clear-cut rules on boosting vs. ads on Facebook and I didn’t follow ANY of them.
1. Don’t spend more than $7 on a first-time boost or ad buy.
2. Don’t boost a post that isn’t performing exceptionally well already.
3. Don’t boost a post that could be turned into an ad, take the time to really make it worth the investment.
4. Optimize for Facebook and Instagram separately- don’t put the same thing on both places.
And here is what I thought:
1. I’ll take Facebooks suggestion of $26 (I literally have no idea why I did this other than sheer desperation)
2. I know the post is performing just okay… but the content is so good, people will have to like it!
3. I’ll make different ads and ad sets later- this will do for right now though.
4. Sure, that push to Instagram button is so handy!
Only one person needed to buy the e-book for me to make that investment of $26 back. And guess what?
Here are the results of my boosted post:
1,001 post reach
13 post clicks
341 post likes on Instagram (I don’t think it got more than 10 on Facebook…)
Here’s why my spur-of-the-moment boost did NOT have the results I wanted.
1- I was desperate. Everyone can smell desperation in sales. It’s not the way you’re going to make money.
2- I was impulsive. I didn’t stop to look at how the post would be presented properly, so I ended up missing out on a HUGE opportunity to include hashtags in it.
3- I was using a boost to try to make sales, when a boost is used to increase engagement. Boosts serve only that purpose- and Facebook tailors them that way. If I wanted to make sales, I should have created a Facebook ad that was tailored for selling.
I feel a whole lot better knowing that, even though I made a mistake, it’s not one that I will be making again. I am also reassured that I do, in fact, know what I am doing and understand my business! I just have to apply the advice I give to others to myself a little more often.
Have you ever done something that you tell everyone else not to do? Let me know!